A Complete Guide To Audit Your Site For Mobile SEO.

mobile-friendly

Mobile phones are changing the world day by day rapidly. Nowadays, everyone has mobile phones constantly searching for information and communicating with each other. On the internet, more people are browsing using their mobile devices in such a way that in many countries the number of desktops has been replaced by smartphones. So having a mobile-friendly website is becoming more than just a must, in which mobile SEO plays a vital role in ranking of the websites.

This guide will walk you through the process, including every method to audit your website for mobile SEO in order to increase rankings in search engines of your blog repeatedly and reliably. When it comes to Mobile SEO, our goal is to increase the ranking on organic search rankings and then turning that traffic into recurring readers.

What Is Mobile SEO?

Mobile SEO refers to the practice of search engine optimization of your website for uses on smartphones as there was an increasing boom of flawless viewing on mobile devices. Google loves mobile-friendly websites as in the fact that 58% of all searches in Google are now done from mobile devices.

Why is Mobile SEO so Important?

In short, The majority of users coming to your site are likely to be using a mobile device.

In fact,

Google rolled out its Mobile-Friendly Update (which many people called "Mobilegeddon").

Google announced

As we noted earlier this year, today’s the day we begin globally rolling out our mobile-friendly update. We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where the text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

Google move to MOBILE FIRST INDEX made many websites get penalized that weren't mobile-friendly.

What is Google Mobile First Index?

Mobile first indexing exactly means that the mobile version of your website becomes the starting point for what Google will predominantly use the content for indexing and rankings.

In before, Google primarily used the desktop version of the page's content when evaluating the relevance of a page to a search query. But, the majority of users now access Google via a mobile device, the index will primarily use the mobile version of a page's content.

before-google-mobile-first-indexing after-mobile-first-indexing

But what makes a website mobile friendly? And how do you know if your website is ready for the Google mobile first index? I’m going to cover each and everything in a step by step manner.

Responsive Design.

Responsive web design is an approach to web page creating that make use of flexible layout, flexible images, and cascading style sheet media queries suitable to work on every device and every screen size, no matter how large or small, mobile or desktop. The goal is to build the web pages that detect the visitor's screen size and orientation and change the layout accordingly.

responsive-web-desing

Why responsive Desing?

So if your site has responsive design, then...

  • Loads resources across all devices
  • Doesn’t hide content on mobile versions of your site
  • Loads quickly like mobile users expect
  • Has working internal links and redirects
  • Boasts a UX that’s optimized no matter what device your visitors use.

Wanna learn how mobile responsive design impacts mobile SEO. Then learn more at Google's Mobile SEO impact on Responsive Desing.

Dynamic Serving.

Dynamic serving websites utilize only one URL for each device that searches for your website where all of your content is on the same URL. The difference is that you show each user different HTML/CSS depending on the device they're using.

dynamic-serving-image

The reason for this is that depending on the device that a website visitor may be using, the experience will be different. Certain content will be shown in one place but not another.

For example, if you visit my blog https://www.alltechnotricks.com on a desktop, you would serve with a desktop version of my page.

But, when you visit my blog https://www.alltechnotricks.com on any mobile device you would get shown the mobile version of the page having the same URL.

Learn more about dynamic serving at google webmaster blog.

Separate URL.

Using the separate URLs website structure, your website investigates out what device your visitor is using and then redirect either to a desktop or mobile version of the website which are built with different HTML and CSS.

seperate-urls

In this case, the mobile site utilizes a mobile-specific URL which is typically an m-dot, or dot-mobi, or even a separate folder.

I personally DON’T recommend a separate URLs/”M.” configuration. It’s by far the worst way to configure your site for mobile SEO and really a huge headache for site owners.


Brian dian has posted an awesome post on, How seperate URL's impact seo? Click on the link to learn more about Impact Of Mobile SEO having Seperate URL's.

Importantly, to get the complete audit structure of a mobile SEO, I would categorize into three sections as Mobile's Technical SEO, On-Page SEO, and Off-Page SEO in which I will explain each and every single step to achieve peak stage in Mobile SEO in a detailed manner.



Mobile's On-Page SEO.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-Page SEO.

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

If you put effort into these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes into your on-page SEO efforts, conduct an analysis of your site to see how the anatomy of your page is performing.

Use a Viewport Tag.

Pages optimized for a variety of devices must include a meta viewport tag in the head of the document. A meta viewport tag gives the browser instructions on how to control the page's dimensions and scaling.

Without a viewport meta tag, mobile devices render pages at typical desktop screen widths, and then scale the pages to fit the mobile screens. Setting the viewport enables you to control the width and scaling of the viewport.

<meta name="viewport" content="width=device-width, initial-scale=1">

Recommendations : -

Add a viewport <meta> tag in the <head> of your HTML.

<head>
...
<meta name="viewport" content="width=device-width, initial-scale=1">
...
</head>

The width=device-width key-value pair sets the width of the viewport to the width of the device. The initial-scale=1 key-value pair sets the initial zoom level when visiting the page.

Recommended article: - Using the viewport meta tag to control layout on mobile browsers by Mozilla Developers.

Add Structured Data.

Adding structured data to your news, blog, and sports article page can enhance your appearance in Google Search results. Enhanced features can include placement in the Top stories carousel, host carousel, Visual stories, and rich result features such as headline text and larger-than-thumbnail images and many more.

By using structured data to mark up your content, you help Google better understand the content of a page. You can help by providing explicit clues about the meaning of a page to google by including structured data on the page for display in Search, and you achieve a better distribution of your content to users from Search.

Learn more about adding structured data at schema beginner's guide to structured data by SEMRUSH blog.


Adding structured data to your website makes you increase search results dynamically. Learn more at the official Google webmaster blog - Adding Structured Data To Your Websites.


Let Google Crawl Everything.

"Crawler" is a generic term for any program (such as a robot or spider) used to automatically discover and scan websites by following links from one webpage to another. Google's main crawler is called Googlebot.

Google and other Web search engines use Web crawling or spidering software to update their web content or indices of other sites' web content. Web crawlers copy pages for processing by a search engine which indexes the downloaded pages so users can search more efficiently.

When Google visits your website for tracking purpose, make sure that it reaches out each and every single URL, folder, every page of your website which eventually increases our ranking in Mobile SEO.

Before you search, site crawlers gather information from across hundreds of billions of web pages. Make sure that you submit sitemap.xml and robots.txt file perfectly without any mistakes.

Recommended article: -- 11 Solid Tips to Increase Google Crawl Rate Of Your Website @shoutmeloud.com

Fetch As Google ( Smartphone)

Google search console is a wonderful way to understand how Google and other search engines find issues and optimize your site for indexing. The great tool "Fetch as Google" enables you to test how Google crawls or renders a URL on your site. You can use Fetch as Google to see whether Googlebot can access a page on your site, how it renders the page, and whether any page resources (such as images or scripts) are blocked to Googlebot.

This tool simulates a crawl and render execution as done in Google's normal crawling and rendering process, and is useful for debugging crawl issues on your site. "Fetch as Google" is an option available for webmasters to check how a web page will be looking when Googlebot crawls that page.

This tool can be effectively used for the following purposes:

  • Mobile friendly test can be done in Google search console as to check whether our site is mobile friendly or not.
  • Troubleshooting web pages to improve the performance in search engine result pages.
  • Loads quickly like mobile users expect.
  • Submitting pages for indexing whenever the content is changed significantly.
  • Finding out the pages causing issues when a site is hacked by malware.

Learn more about Fetch as Google tool at How to use fetch as google tool at Yoast SEO Knowledge.

Boost Mobile Speed Using CDN

How important is your website’s loading time? Improving your site speed plays a vital role in increasing your site’s SEO score as it enhances the user’s experience and boosts your site’s conversion rate.

A study conducted by MOZ says if your website’s loading time is more than 5s, 75% other sites will be faster than your site and most users won’t be so willing to wait. Instead, they would just leave your site.

Using a Content delivery network (CDN) is the best approach to increase site speed. CDNs are designed to reduce a website’s latency. Latency is nothing but the time taken to process a user’s request to view your site, from the instance it is made to the moment when the content actually appears on the user’s browser.

cdn-image

Many largest internet firms like facebook, twitter, Amazon, Netflix etc use CDNs. CDNs serve a large portion of the Internet content today, including web objects (text, graphics, and scripts), downloadable objects (media files, software, documents), applications (e-commerce, portals), live streaming media, on-demand streaming media, and social media sites.

Content Delivery Networks (CDN) serve the content of a site to a user based on their geographic location, through their “Distributed Data Centers” that are available across the globe. The goal is to provide high availability and high performance by distributing the service spatially relative to end-users.

So, I recommend using a CDN to increase site loading speed.

Recommended article to learn more: -- How Content Delivery Networks (CDNs) Can Impact Mobile Speed. @searchengine journal.

Accelerated Mobile Pages (AMP).

Accelerated Mobile Pages or AMP is an open source coding standard for publishers which were stripped down versions of web pages designed and optimized for mobile devices. Simply, It's like taking a page that is already mobile friendly and making it load quicker on mobile devices.

The best part of AMP in mobile SEO has been speculated to have two benefits in SEO. One is it will have a "FAST" label designation on search engine results pages, and the other is that it will be a ranking factor. Putting higher rankings aside. Google also shows a little icon next to your result in the search results that may boost your CTR.

AMP is truly powerful. As an upgrade to mobile-friendly pages, it helps you meet Google’s expectations that you optimize your site for speed. Learn more about AMP at The Definitive Guide to Accelerated Mobile Pages (AMP) by Neil Patel.


Image Optimization.

Whenever you are writing articles online, chances are you'll find yourself asking whether your article needs an image or not. The answer is always "YES". Images bring an article to life and can also contribute to your website's SEO.

It’s a simple recommendation: you should add images to every article you write online to make them more appealing. What’s more, since visual search is getting increasingly important — as seen in Google’s vision for the future of search — it could turn out to provide you with a nice bit of traffic. If you have visual content it might make sense to put image SEO a bit higher on your to-do list.

This post explains how to fully optimize an image for SEO and provides some pointers on using images for the best user experience. Once you have found the right image – whether an illustration, chart or photo – the next step is to optimize it for use on your website.

There are a number of things you need to think about:

  • Reduce file size for faster page load speed.
  • JPEGs are generally the best option for website photos.
  • Never use GIFs for large product images.
  • Make sure the image is relative to the page.
  • For crawlability, create an image sitemap.
  • Improve stock images with tools like Canva.
  • Create OG and Twitter Cards for social shares.
  • Make sure the image has google title tags and file names.
  • Do not overstuff keywords in alt text, make sure it describes the photo.

Recommended article to learn more: -- Top 6 SEO tips for Image Optimization. By Paul @pageonepower.


Use Lazy Loading Images.


One of the most important recommended tip by Google in image optimization is to use lazy loading images on your websites.


Lazy Loading defers the loading of an image that is not needed on the page immediately. An image that is not visible to the user when the page loads, is loaded later when the user scrolls and the image actually become visible. If the user never scrolls, an image that is not visible to the user never gets loaded.

lazy-loading-image

These techniques help in improving performance, better utilization of the device’s resources and reducing associated costs.

Here are some best practises

  • Use correct canonical tags.
  • Use of href lang's.
  • Use better colors and correct font styles with good font sizes.

Recommended article to learn more about lazy loading: - Lazy loading images @Medium



Mobile Off-Page SEO.

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to improve the position of a website within search engine results pages (SERPs).

Off-Page SEO.

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to improve the position of a website within search engine results pages (SERPs).


Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is accomplished by other reputable places on the Internet (pages, sites, people, etc.) linking to or promoting your website, and effectively "affirming" for the quality of your content.

Optimize Title Tags :

A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content.

When writing title tags:

  • The title must be highly relevant to the content found on that specific page.
  • Place important keywords and phrases close to the front of the title tag so they catch the eye.
  • Write naturally for visitors and avoid keyword stuffing.
  • Avoid duplication. Each page will have a different topic so it needs to have a unique title.
  • Potentially include your brand name at the end of the title tag, but focus on getting your message across first.
  • Keep it between 60 and 64 characters or as many characters as you can fit into a 512-pixel display. If you write a title that’s longer than that, it’ll get cut off, showing an ellipsis “….”.
  • Make it compelling. Your title tag should be appealing enough to entice visitors to click to find out more about what you have to offer.

Recommended article to learn more about title tags at How to craft perfect SEO title tags. @ Ahref's Blog.


Meta Description:

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

The description tag is intended to be a short summary of the content found on the web page. While the title tag is very limited, a meta description gives you a bit more space to tell users what you’re offering, and it’s an opportunity to give them a compelling reason to click through to your page.

When writing meta descriptions:

  • Have unique descriptions for every page on your site.
  • Create a compelling description using relevant keywords. Make sure what’s described is what the searcher will get.
  • Inspire curiosity. Provide just enough information to explain what the page is about but not so much that it ruins the curiosity factor.
  • Include a call to action within your meta description to give your reader a clear instruction of what action to take and what’s in it for them.
  • Keep your meta descriptions between 150 and 154 characters. If they’re too long, search engines will cut off the extra characters.

Recommended article to learn more about meta descriptions: -- How to write meta descriptions for SEO @searchenginewatch


Backlinks also called "inbound links" or "incoming links," are created when one website links to another. The link to an external website is called a backlink.

Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site's ranking position or search visibility.

Here are some of the key backlink tactics to improve your website rankings in mobile SEO.

  • Link Juice: When a webpage links to any of your articles or your website’s homepage, it passes “link juice”. This link juice helps with the ranking of the article, and also improves the domain authority. As a blogger, you can stop passing link juice by using a no-follow tag.
  • No-Follow Link: When a website links to another website, but the link has a no-follow tag, that link does not pass link juice. No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general, a webmaster uses the no-follow tag when he/she is linking out to an unreliable site.
  • Do-Follow Link: By default, all the links that you add to a blog post are do-follow links and these pass link juice.
  • Linking Root Domains: This refers to the number of backlinks coming into your website from a unique domain. Even if a website has linked to your website ten times, it will only be considered as one linked root domain.
  • Low-Quality Links: Low-quality links are links that come from harvested sites, automated sites, spam sites, or even porn sites. Such links do far more harm than good. This is one reason you should be careful when buying backlinks.
  • Internal Links: Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking.
  • Anchor Text: Text that is used for hyperlinks is called anchor text. Anchor text backlinks work great when you are trying to rank for particular keywords.

Source from shoutmeloud.com @ Backlink Strategy

Content Strategy In Mobile SEO.

Your content can take many forms, and it can be discovered and consumed in numerous ways. It shouldn’t be your goal to write 2,000 words on a blog post because that seems like the "perfect length" to rank well in organic search.

If you're worried about hitting an ideal blog post length for SEO, then you’re missing the point entirely.

Your goal should be to supply the best, most useful (and optimized) version of content for your target audience that matches their intent. Your audience will appreciate it – and your website analytics will reflect that.

It shouldn’t be your goal to write 2,000 words on a blog post because that seems like the "perfect length" to rank well in organic search.

Make your content short and bite-sized! With all of the distractions that surround us nowadays, the average attention span is shorter than that of a goldfish!

We're here to tell you that mentality needs to be flushed down the toilet. Immediately.

In fact, long-form content has proven to be more engaging, more shareable, and better for SEO.

But alas, it’s not good enough these days to write 2,000 words and call it a day—and most content marketers don’t even come close to creating content that long.

Learn more about content strategy at Content Strategy @Moz Blog.

URL structure to rank in Mobile SEO.

SEO friendly URLs are clean, relevant and easy to understand the addresses of pages on your website, and the destination you see in the browser address bar on most modern browsers. A well-crafted URL provides both humans and search engines an easy to understand indication fo the destination page will be about.

Here are some of the Moz recommended URL parameter structure which eventually helps in ranking mobile SEO.

  • Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to ranking well). Although URLs can include ID numbers and codes, the best practice is to use words that people can comprehend.
  • URLs should be definitive but concise. By seeing only the URL, a user (and search engine!) should have a good idea of what to expect on the page.
  • When necessary for readability, use hyphens to separate words. URLs should not use underscores, spaces, or any other characters to separate words.
  • Use lowercase letters. In some cases, uppercase letters can cause issues with duplicate pages. For example, moz.com/Blog and moz.com/blog might be seen as two distinct URLs, which might create issues with duplicate content.
  • Avoid the use of URL parameters, if possible, as they can create issues with tracking and duplicate content. If parameters need to be used (UTM codes, e.g.), use them sparingly.

Learn more about URL structure at URL Structures Best practices for SEO @Moz


Adding Social Sharing Buttons & its benefits in SEO.

If you create a website with a blog to share, that’s a great place to express your thoughts on topics, opinions on situations, or advice on the best way to get things done. When a reader finds the information in your website blog worthy of a share, you need to make it as simple as possible for them to pass the information along to their friends, family, and followers. The best way to do this is by adding social media share buttons to your site.

Sharing is a big deal in the Social Media world; so big, it is often called the currency of Social Media. Here are some of the biggest benefits of including social media share buttons on your site.

  • Increase post exposure.
  • Grow your link target.
  • Grow your traffic.
  • Free advertising.
  • Improve customer experience.
  • Increase brand exposure.
  • Improve reach to your target market.
  • Influence SEO benefits.

Use Infographics

Infographics can organize and visualize data in a more compelling way than words alone. These are great content formats to use if you're trying to share a lot of data in a way that is clear and easy to understand.

If you're ready to get started, get our templates for creating beautiful infographics in less than an hour.

The large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines.

Finally, add summarizes and answers to the web most commonly asked questions.

Social Media Marketing.

Social media marketing is the use of social media platforms and websites to promote a product or services as social media marketing is becoming more popular for both practitioners and researches.

Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

Learn more about Social Media Marketing at A Step by Step guide to Social Media Marketing. By Neil Patel.

Social Bookmarking.

Social bookmarking is a way for people to store, organize, search and manage "bookmarking" of web pages. Users save links to web pages that they like or want to share, using a social bookmarking site to store these links. These bookmarks are usually public and can be viewed by other members of the site where they are stored.

Most social bookmark services are organized by users applying “tags” or keywords to content on a Web site. This means that other users can view bookmarks that are associated with a chosen tag, and see information about the number of users who have bookmarked them.

In many cases, users can also comment or vote on bookmarked items. There are a number of advantages to submitting your content to one (or more) of these sites. For one thing, they help to increase your brand awareness.

The popular bookmarking website may include Twitter, Pinterest, Stumbleupon, Dribble, Pocket, Digg, Reddit, Slashdot, Slashdot, We Heart It.

Learn more about Social Bookmarking at Top 10 Social Bookmarking Sites.


Check out the On-Page SEO Moz's White Board Friday




Mobile's Technical SEO

The aspect of Technical SEO is focused on how well search engine spiders can crawl your site and index your content, as it plays a vital role in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.


Technical SEO.

The aspect of SEO is focused on how well search engine spiders can crawl your site and index your content, as it plays a vital role in the whole SEO process. If there are problems with your technical SEO then it is likely that your SEO efforts will not generate the expected results.


Search engines give preferential treatment in search results to websites that display certain technical characteristics — for example, a secure connection, a responsive design or a fast loading time — and technical SEO is the work you need to do to ensure your website does so.

XML Sitemap in Mobile SEO.

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your site and also provides valuable information about these files.

It comes in opposition to robots.txt files that are an exclusion protocol as it tells search engines what not to crawl. This protocol helps Google and other main search engines to easily understand your website structure while crawling it.

In simple terms, an XML sitemap is a list of your website’s URLs. It acts as a roadmap to tell search engines what content is available and how to reach it and update the search results according to its last modified date and timings.

sitemap-crawl

Robots.txt File

A robots.txt is a text file that resides in the root directory of your website and gives search engines crawlers instructions as to which pages they can crawl and index, during the crawling and indexing process.

When Search engines visit your website, the first thing they do is to look for and check the contents of the robots.txt file. Depending on the rules specified in the file, they create a list of the URLs they can crawl and later index for the particular website.

Here is the best image which guides to how to use disallow and allow tags in Robots.txt file.

  • User-agent: The specific web crawler to which you’re giving crawl instructions (usually a search engine). A list of most user agents can be found here.
  • Disallow: The command used to tell a user-agent not to crawl particular URL. Only one "Disallow:" line is allowed for each URL.
  • Allow (Only applicable for Googlebot): The command to tell Googlebot it can access a page or subfolder even though its parent page or subfolder may be disallowed.
  • Crawl-delay: How many seconds a crawler should wait before loading and crawling page content. Note that Googlebot does not acknowledge this command, but crawl rate can be set in Google Search Console.
  • Sitemap: Used to call out the location of any XML sitemap(s) associated with this URL. Note this command is only supported by Google, Ask, Bing, and Yahoo.

To get the best rankings in mobile SEO, don't block anything from search engines, let google crawl each and every URL and directories in your website.

Learn more about Sitemap.xml and Robots.txt files at Sitemap.xml imortance in SEO, Robots.txt file structure respectively. @Google webmaster blog.


Make User-friendly 404 Pages.

A 404 page, or error page, is the content a user sees when they try to reach a non-existent page on our website. It’s the page your server displays when it can’t find the URL requested by the user.

Whether it’s because someone has mistyped your URL or you forgot to change an old link, at some point, one of your prospective customers is going to land on a 404 error page.

The 404 pages are rarely given the consideration and importance it deserves. There are many different considerations that, if neglected, could have a significant negative effect on the performance of your site.

Links on 404 pages are so important because they give users a way out of the error page. Instead of closing the window or navigating away from your site, the user is able to find helpful and potentially relevant resources on another page.

Making users getting away from your website, you may redirect 404 pages to your popular blog posts or your home page, or a way for users to report a broken link or a contact page/form.

You can also help your users by adding a site search bar to your 404 pages to allow them to find what they’re looking for directly from that page.

Recommended article to learn more about 404 pages: -- Mobile Friendly 404 Pages @Google webmaster Blog.

Check on HTTPS headers and SSL certificate.

HTTPS

HTTPS (Hypertext Transfer Protocol Secure) is an internet communication protocol that protects the integrity and confidentiality of data between the user's computer and the site. Users expect a secure and private online experience when using a website. We encourage you to adopt HTTPS in order to protect your users' connections to your website, regardless of the content on the site.

It should be a surprise to nobody that Google favors websites that are trusted, secure, and certified. This is because users can know that the website will encrypt their information for the added level of security. But users should understand that getting a certificate can be quite an involved process, which is why it allows for higher ranking benefits. Not just anyone can have a certificate for their website.

SSL

SSL (Secure Socket Layer) is the standard security technology for establishing an encrypted link between a web server and a browser. This secure link ensures that all data transferred remains private. It’s also called TLS (Transport Layer Security). Millions of websites use SSL encryption every day to secure connections and keep their customer’s data safe from monitoring and tampering.

An SSL Certificate is a block of code when a browser makes contact with a secure web site, the SSL certificate will enable an encrypted (secure) connection. It is like sealing a package before putting it in the mail. SSL certificates bring trust because each of them will contain identification information—when an SSL certificate is requested, a third party will verify the information of the organization and will then issue a unique certificate to the user with that information. This is called the authentication process, and chances are, you have encountered an error message that included the phrase.

Every website on the Internet should have an SSL certificate and be served over HTTPS. Here’s why:

  • Performance: Modern SSL can actually improve page load times.
  • Search Ranking Boost: Search engines favor HTTPS websites.
  • Security: Encrypting traffic with SSL ensures nobody can snoop on your users’ data.
  • Trust: By displaying a green lock in the browser’s address bar, SSL increases visitor’s trust.
  • Regulatory Compliance: SSL is a key component in PCI compliance.

Learn more about HTTPS & Add SSL certificate for free of cost by using Cloudflare Services.


Create and check Mobile Friendly websites : -

As you know it`s really important to gain traffic to your website from different sources. It means that there are different types of users who prefer to search on the internet from different devices, so webmaster should always be in trend. If you have bad results of this test, your website would fail in Google SERP. So it`s a valuable factor of ranking.

Nowadays, more and more websites are trying to stand by Google demands. When your website is mobile-friendly, you will not only make it convenient for your users, but you will also see a huge improvement in your search engine rankings.

So, all search engines including Google either loves Mobile friendly websites or there was a huge change in raking factor of your websites.


Then, how do we test whether our page/website is mobile-friendly?

Here are some top tools to check your website mobile friendliness.

Mobile friendly test tool to give webmasters an analysis if their websites are responsive on a page-by-page basis. Now the use of mobile phones on the internet has been tremendously growing the last years it has becoming very important to have responsive web design. This program uses the same technology as Google to looks at a mobile site. Examine your webpage and get instantaneously your report from this tool.

Google Mobile-Friendly test actually gives you information more about how Google bot see your page rather than your mobile users might see it. You will see a message says that This page is mobile-friendly and not mobile-friendly if it passes or fails the test respectively.

mobile-test-results-image

Access this tool by clicking on the Google Mobile-Friendly tool.

Chrome User Experience :-

The Chrome User Experience Report ( CrUX ) report is a good source of real-world data on user experience on a given page. As google turned out to be "Mobilegeddon" this test tool gives you all the key information metrics of your web pages.

The data can then be accessed via Page Speed Insights. Here’s an example of what the report looks like:

mobile-test-results-image

First Paint

First Paint reports the time when the browser first rendered after navigation. This excludes the default background paint but includes non-default background paint. This is the first key moment developers care about in page load – when the browser has started to render the page.

First Continental Paint.

First Contentful Paint reports the time when the browser first rendered any text, image (including background images), non-white canvas or SVG. This includes text with pending web fonts. This is the first time users could start consuming page content.

DomContentLoaded.

The DOMContentLoaded reports the time when the initial HTML document has been completely loaded and parsed, without waiting for stylesheets, images, and subframes to finish loading.


As you have clear cut understanding in user experience of your webpages.

Now,

Let's talk about Speed testing tools.

Google Page Speed Insights.

When you analyze your website in PageSpeed Insights, it will tell you A LOT of information. It will show screenshots of how your website viewed on mobile and desktop as well as give you speed scores for both mobile and desktop as well.

In addition to speed scores, it gives detailed information about what you should fix, what you should consider fixing, and the things you've already done correctly.

Four ways to get a perfect page speed score.

  • Compress your images.
  • Use browser caching.
  • Minify your HTML.
  • Implement AMP.

Scoring a perfect 100% on Google’s PageSpeed Insights can give your website the boost that it needs to succeed. But, getting 100% doesn't recommend.


TestMySite.

You can use the mobile site tester on the PageSpeed Insights tool, but Google released an updated, more accurate version of this.

Head over to Test My Site to try it. Input your website URL and hit enter: Google will take a few minutes to run this report, but it will give you a detailed look at how your mobile site performs compared to industry standards.

It will even tell you how many visitors you could be losing because of lower page speed and many more recommendations to optimize your mobile site.

Access TestMySite tool at Testmysite.

Webpagetest

WebPagetest is a free service that runs performance tests from multiple locations globally using real browsers with real connections, to provide detailed metrics and optimization advice.

  • Leverage webpagetest.org/easy to quickly simulate differences between network connection types on mobile.
  • Generate a Lighthouse audit and report with every WebPagetest trace.
  • Measure site on the first visit as well as for repeat views — for example: to ~~ see how much service worker caching helps.
  • Visually compare multiple sites and get filmstrip and waterfall comparisons.

Access WebPageTest tool at WebPageTest.org

GT Metrix.

GTmetrix speed test tool works a little better and what all the charts mean can help you make a more data-driven decision when it comes to performance. A waterfall analysis as we call it is crucial to know how your individual assets load.

And remember, when it comes to comparing it with Pingdom, Google PageSpeed Insights, TestMySite, Webpagetest etc... they are different tools and so it is better to stick with one or the other as they calculate things differently.

Access GtMetrix speed testing tool at Gtmetrix tool

Pingdom.

Pingdom is a website and performance monitoring company dedicated to making the web faster and more reliable. With Pingdom’s monitoring service, users will be the first to know of any issues with their website, DNS, email server, or any other infrastructure they choose to monitor.

With Pingdom’s service, customers are alerted of any issues so that they can focus on their daily business. The platform allows customers to easily and quickly set up monitoring without all the technical work normally involved. All that is needed is a URL, Pingdom will take care of the rest.

Pingdom offers a complete monitoring package including website monitoring, transaction monitoring to ensure all interactions on a website is working, and real user monitoring for website performance. There is also a host of free tools for website owners to test their website’s speed, DNS settings, and perform Ping or a Traceroute.

Access Pingdom speed testing tool at Pingdom Testing Tool


Nothing beats real-world testing — try out your site with the same devices and connectivity as your users and keep a record of your subjective experience.



Conclusion

Mobile On-Page SEO.

Mobile Off-Page SEO.

Mobile Technical SEO.


Always stay in the safe zone as it appears in the animation above.

With the advent of mobile-first indexing, mobile SEO had become something that businesses can’t afford to ignore.

When you are optimizing a website for mobile, you should keep users in the mind. Mobile SEO is all about user experience.

Optimizing content for mobile devices, taking care of technical mobile SEO (site speed, flash, AMP, technical errors), and optimizing a mobile site for awesome user experience are surefire ways to optimize a site for mobile devices and boost conversions.

Also, you should avoid making common mobile SEO mistakes that can kill mobile ranking and conversions.

What about you? Do you want to share any secret tip for mobile SEO in 2019? Do share it in the comment section. I’d love to know about it.



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